Episode 28

full
Published on:

28th Oct 2021

Latest Instagram Features: Link Stickers in Stories, Reels Lyrics, Collabs and Desktop

In this episode, Dimple shares the latest Instagram features. Now everyone can share link stickers in IG stories. 3 new effects for Instagram Reels: 3-d, dynamic, and superbeat. And new collabs feature.

Also, creators can now post directly from desktop and laptop.

LAUNCH YOUR OWN PODCAST AND GROW YOUR BRAND AND BUSINESS

To learn more about my 1-Day Live Launch Your Podcast Masterclass, visit this page.

Resources Mentioned in This Episode

Canva

Connect with Dimple:

Visit my website to get on the list for my next reels challenge and learn about my upcoming masterclasses and more freebies.

Follow me on Instagram, My Handle is @shewearsstilettos

Follow Dimple on Clubhouse

Follow Dimple Mesmerizing Marketing™ Club on Clubhouse

Email: dimple@mesmerizingmarketing.com

Starting Your Own Podcast, Here Are Some Resources for You:

Join my next Launch Your Podcast 1-Day Masterclass, visit this page.

For a hosting platform, I love Captivate.FM, has great analytics and includes a modern-looking website, and has amazing marketing tools.

For editing your platform, Descript.com is amazing. You can add your intro/outro and edit out filler words. It even allows you to easily edit your videos.

You can download additional free resources here.

Need hosting for your WordPress website, check out Bluehost, they include SSL certificates in most of their hosting plans.

*Some of these links may be affiliate links*

Transcript
Speaker:

Welcome to the mesmerizing marketing podcast, where we take a deep dive

Speaker:

into the latest marketing trends, tools, and tips, and provide you with

Speaker:

the top resources you need to thrive and make your marketing mesmerized.

Speaker:

And now here's your host dimple.

Speaker:

Dang.

Speaker:

Hey everybody.

Speaker:

It's Stimple and I'm so excited to bring you guys the latest Instagram updates.

Speaker:

I know a lot of my listeners love using Instagram and they always love to know

Speaker:

what the latest and greatest is and how to maximize their Instagram account.

Speaker:

To grow their business.

Speaker:

So today we're going to be talking about what the latest Instagram updates are,

Speaker:

and there's some really exciting ones.

Speaker:

You guys I'm super excited.

Speaker:

one of the ones that I'm going to start with, which I just tested it

Speaker:

out this morning, so I'll give you the lowdown, but it is basically the ability

Speaker:

to have linked stickers in stores.

Speaker:

So in your stories like before, if you remember, people had something called

Speaker:

a swipe up and they could link to an outside website and their stories,

Speaker:

however, You had to have over 10,000 followers and this is the problem.

Speaker:

A lot of people don't have 10,000 followers, and this is a feature that

Speaker:

Instagram creators and users have been asking Instagram for a very long time.

Speaker:

And the good news is they finally listened and they said, okay, we're going

Speaker:

to launch link stickers for stories.

Speaker:

And I tested it out this morning.

Speaker:

So I have three Instagram.

Speaker:

I tested it on one of the latest accounts that I opened, in terms of dates,

Speaker:

like that was the one I opened more recently in the other accounts are a

Speaker:

little bit older And in that account, I actually was excited to see that I

Speaker:

did have this feature to add a link.

Speaker:

And this is so powerful you guys, because, if I want to, I always share like my

Speaker:

podcast episodes in my Instagram stories.

Speaker:

And sometimes I might be having a masterclass or sometimes you want to

Speaker:

direct people to your website or you want them to be on a list for something.

Speaker:

Well, now it doesn't matter how many followers you have.

Speaker:

This is supposed to be available for everyone now supposed to.

Speaker:

And will it be, are two different things though, because this is

Speaker:

what happened when I tested it.

Speaker:

So I went to one of my Instagram.

Speaker:

And in that account, I did have the feature.

Speaker:

So I'm going to tell you guys how to check if you have the feature.

Speaker:

So basically when you open up your account and you are going to set up an

Speaker:

Instagram story, what you have to do to add a link is that you go into the

Speaker:

sticker tool from the top navigation bar.

Speaker:

Like where you see that little kind of smiley face that at the

Speaker:

corner, it's like a piece of paper that's a little rolled up.

Speaker:

That's what that icon looks like.

Speaker:

So when you click on that icon, it takes you to where all the stickers

Speaker:

are and, you should be able to see it

Speaker:

So when you tap on that icon that I just mentioned mine shows up in the

Speaker:

first, second, third, fourth row, right next to the donation button.

Speaker:

It is in the middle of that.

Speaker:

And then there's like a time clock.

Speaker:

So it does show up there, but what's interesting is I have

Speaker:

two other Instagram accounts.

Speaker:

And those actually use even more than this one that I'm mentioning.

Speaker:

And I don't see it there yet, but because they're just rolling it out.

Speaker:

Sometimes when they roll new features out.

Speaker:

I've noticed that there can be a delay for the features to reach

Speaker:

all of the Instagram accounts.

Speaker:

So I would say, hang in there and, keep looking, also in the search

Speaker:

bar, you can type in the word link.

Speaker:

L I N.

Speaker:

And you can see if you see something that opens up when you click it, where it

Speaker:

will allow you to type in a website URL.

Speaker:

If you don't see that and you just see the normal stickers, then you may

Speaker:

not have that feature yet, but once you get it, I think there's so many

Speaker:

different ways you can utilize this.

Speaker:

I think it's really powerful.

Speaker:

So.

Speaker:

If you do have a podcast, and you're promoting a new episode or you're

Speaker:

promoting, one of your guests that you interviewed, this is a great way to even

Speaker:

highlight your guests and, put a link to their website are, their Instagram so

Speaker:

that people can learn more about them.

Speaker:

And then, you know, if you have a particular podcast episode,

Speaker:

obviously you can promote the exact link that goes there.

Speaker:

If you offer.

Speaker:

A 15 minute free consultation.

Speaker:

You can even put a link to your Calendly, which I think would be very beneficial.

Speaker:

There's so many reasons why link stickers are powerful, but, I

Speaker:

think it's been long, long overdue.

Speaker:

So this is one thing that I'm like, Woohoo, let's celebrate.

Speaker:

All right.

Speaker:

So we talked about.

Speaker:

The link, stickers and stories.

Speaker:

And by the way, so when I say stories and it's not something yet that can be

Speaker:

done in normal posts, this is only for stories and you guys should be making

Speaker:

stories because stories get a lot of reach and they also help you get more

Speaker:

reach for everything else that you create.

Speaker:

So you should be posting six to eight stories a day.

Speaker:

It's really not that hard.

Speaker:

each story takes a few seconds to create.

Speaker:

So it's also important to know that the link stickers, they've replaced

Speaker:

what was like the swipe up feature because the swipe up feature was

Speaker:

actually discontinued in August of 2021.

Speaker:

So that's gone and this is basically replacing.

Speaker:

Okay.

Speaker:

So here's a couple of other exciting updates that I have to tell you guys

Speaker:

about there's something called collabs.

Speaker:

And this one is very exciting as well because it allows creators to collaborate

Speaker:

together, to reach each other's audiences.

Speaker:

And I think, collaboration has been a big part of what creators

Speaker:

have been doing for a while.

Speaker:

When you notice on Tik TOK, there's people collaborating together.

Speaker:

And, even on Instagram, top collaborators, like to collaborate

Speaker:

with each other because they want to tap into each other's audiences.

Speaker:

And I think that's always a great way to do that.

Speaker:

So now that Instagram has been seeing more and more creators collaborating

Speaker:

together throughout the years, they really wanted to embrace that.

Speaker:

So what they did is they created a collapsed.

Speaker:

And with this feature, you can mark someone as a collaborator and then

Speaker:

they would get a notification and they would have to accept it or decline it.

Speaker:

So once they accept and approve that notification, then you can set up

Speaker:

a collab together and you can reach their followers in addition to yours.

Speaker:

And you're going to have basically one post that's going to have.

Speaker:

one like count one view count and one common threat, which means like you're

Speaker:

both be collaborators and it will show up on both of your feeds, I assume,

Speaker:

but it's going to have one analytics

Speaker:

and the cool thing is now you're just reaching so many more people

Speaker:

that didn't know about you and vice versa for the other person that.

Speaker:

Is hosting the collaboration.

Speaker:

the next thing I want to talk about is some new features that

Speaker:

Instagram has launched for reals.

Speaker:

And if you guys know me, you know, that reels are my favorite thing.

Speaker:

couple of months ago, we did a reels for lawyers challenge.

Speaker:

It was so much fun.

Speaker:

Everyone enjoyed it.

Speaker:

There.

Speaker:

We also went viral and I'm going to be doing another challenge in Q4.

Speaker:

We're not going to announce exactly when it's going to be

Speaker:

a little bit of a surprise,

Speaker:

if you want to be part of the next real challenge.

Speaker:

The exciting news is it's going to be for lawyers, but not just for

Speaker:

lawyers, it's going to be for everyone.

Speaker:

However, if you go to my Instagram, which my handle is she were stilettos.

Speaker:

You can.

Speaker:

Get on the list to be notified when the real challenge is going to be

Speaker:

launching because this one you're not going to want to miss out on, we're

Speaker:

taking it to a whole other level.

Speaker:

Where we're going to show you how to do different transitions and just really

Speaker:

cool effects and things like that.

Speaker:

Because after all, if you're going to make a reel, you

Speaker:

might as well have it go viral.

Speaker:

That's the whole point of it.

Speaker:

And I actually miss making reels.

Speaker:

You guys I've been so busy, but in the winter time, I think it's time.

Speaker:

It's time to get back to it.

Speaker:

Alright.

Speaker:

So then I'm going to talk about the 3d effects for reals and.

Speaker:

These features were created to help creators automatically make

Speaker:

edits to their reels based on music and providing onscreen lyrics.

Speaker:

But all of these features work different ways.

Speaker:

So the first one I'm going to talk about is 3d lyrics.

Speaker:

And this of fact allows creators to walk through reels in real time.

Speaker:

So it's really happening as you're creating the real.

Speaker:

And then the, I tested these out by the way, you guys so firsthand, I'm telling

Speaker:

you what the effects are because they tested out how they work this morning.

Speaker:

And the 3d lyrics of fact, the lyrics bounce off the page in a 3d effect.

Speaker:

So that's really kind of cool.

Speaker:

The next one I'm going to talk about is called dynamic lyrics and

Speaker:

with dynamic lyrics, the lyrics have a left to right swing effect.

Speaker:

And that was actually pretty cool.

Speaker:

I was digging it.

Speaker:

The third one I'm going to talk about is called super beat lyrics.

Speaker:

Okay.

Speaker:

And super beat.

Speaker:

It's a new music beat effect that Automatically applies, appealing

Speaker:

visual edits to your reel based on the song that you have chosen to use.

Speaker:

And I have to say, guys, listen up this one.

Speaker:

I absolutely loved absolutely loved it.

Speaker:

So with this one, it actually doesn't show the lyrics, but it has some really amazing

Speaker:

transitions that require zero editing.

Speaker:

So it just makes it super easy to utilize.

Speaker:

But it looks like you spent a lot of time editing it, which is what everyone wants.

Speaker:

You know, they want to create better content and less time,

Speaker:

and this is how you do it.

Speaker:

All right.

Speaker:

So I have another one I'm going to throw in as a bonus.

Speaker:

So this one is not, New new, but I tried it out.

Speaker:

Absolutely loved it.

Speaker:

And this effect is called beats for iOS.

Speaker:

And what this does is it takes your video, takes your reel basically.

Speaker:

And it turns it into a music video vibe in different colors and

Speaker:

effects and it just super cool.

Speaker:

I would suggest using this one outdoors, cause I think it's going

Speaker:

to hit on a whole other level.

Speaker:

So try it out as well.

Speaker:

Again, beats.

Speaker:

Okay.

Speaker:

Now I'm going to talk to you guys about how you can use the new features for

Speaker:

the special effects for, for real.

Speaker:

Just to recap, we talked about the 3d lyrics of fact.

Speaker:

We talked about the dynamic lyrics.

Speaker:

We talked about the super beat lyrics, and then I threw in that

Speaker:

other fourth, one beats for iOS.

Speaker:

So what you're gonna do is you're going to open your Instagram to like the real.

Speaker:

And then once you're going to do is you're going to open up the effect gallery,

Speaker:

you'll see like an icon on the left.

Speaker:

That's like gods sparkles on it and that's the effects gallery.

Speaker:

And when you do that, currently Instagram is able to boost

Speaker:

like two effects at a time.

Speaker:

So the ones that you're going to see in there are super good.

Speaker:

And dynamic lyrics.

Speaker:

What they're going to do is in the second week, they're going to change

Speaker:

it and they're going to boost the 3d lyrics instead of the dynamics.

Speaker:

They're going to change it out.

Speaker:

However, you can still type any of the names in.

Speaker:

You can search for them and they will come up and you can test them out.

Speaker:

You can see if you like them and, go ahead and try making a real world

Speaker:

with one of your favorite ones, right?

Speaker:

And then after you pick which effect that you want for the lyrics, then you have

Speaker:

to use the music picker to pick a song.

Speaker:

And then after you picked the song, then you're going to hit record and

Speaker:

you're going to start recording.

Speaker:

And then you can preview your reel and see if you like it.

Speaker:

You don't like it.

Speaker:

You want to delete it.

Speaker:

You want to start over.

Speaker:

And it's pretty, pretty simple, and I absolutely loved using it.

Speaker:

So you guys can test that out.

Speaker:

Okay.

Speaker:

So the last feature I'm going to talk about.

Speaker:

It may not be as exciting as some of the other ones, but I

Speaker:

still think it's quite useful and helpful is called desktop access.

Speaker:

So now you can finally upload a photo or video to Instagram directly

Speaker:

from your desktop or laptop.

Speaker:

I actually am digging this, and this is why, because they'll go to canva.com.

Speaker:

And if you don't know what canvas.

Speaker:

It is an amazing tool to create beautiful graphics for all of your

Speaker:

social media and for everything that you do, you can even create presentations.

Speaker:

So it is going to be linked in the show notes, if you want to

Speaker:

check it out, but I love it.

Speaker:

So I create.

Speaker:

Really beautiful graphics for my podcast episodes to promote

Speaker:

episodes where I've had guests.

Speaker:

Right.

Speaker:

And normally what I have to do is do them on my computer.

Speaker:

Then I have to like email them to my phone and then have to download them

Speaker:

because I want to post from my phone.

Speaker:

Or I can schedule it in advance to using something like plan only,

Speaker:

but sometimes when I do this, it's really like the same day.

Speaker:

I just want to post it so I don't need to schedule it.

Speaker:

And now I can actually upload these photos.

Speaker:

Or even a video directly from my computer, which makes it easy because

Speaker:

it is a little bit easier to type on a keyboard in my opinion, than on your

Speaker:

phone, where the keys are really small.

Speaker:

And then you make typos.

Speaker:

I knew, you know what I mean?

Speaker:

And you have to keep changing them.

Speaker:

So anyway, you guys, I hope you enjoyed this episode of the mesmerizing

Speaker:

marketing podcast, where I brought to you the latest Instagram updates and.

Speaker:

Make sure you subscribe to be in on all of the amazing topics, because you want

Speaker:

to be the first to know, and I'm going to be the first to bring you the knowledge

Speaker:

when it comes to marketing and bring you the latest and the greatest out there.

Speaker:

So if you enjoyed this episode, go ahead and leave a review.

Speaker:

I would truly appreciate that and share this episode with a friend.

Speaker:

Can benefit from using Instagram or making reels.

Speaker:

And thank you guys so much.

Speaker:

I will see you next time.

Speaker:

Thank you for listening to the mesmerizing marketing podcast.

Speaker:

If you found this episode valuable, please subscribe to the show.

Speaker:

So you don't ever miss an episode and also share it with your friends.

Speaker:

Dimple would be so grateful.

Speaker:

If you could take a minute to leave a review and visit the podcast website,

Speaker:

to check out all the latest episodes.

Speaker:

At www.mesmerizingmarketingpodcast.com that's www.mesmerizingmarketingpodcast.com

Speaker:

and follow a dimple on clubhouse.

Speaker:

Her handle is marketing expert and also join her mesmerizing marketing

Speaker:

club also on clubhouse for live rooms on top marketing strategies for

Speaker:

entrepreneurs and business owners who want to mesmerize their marketing.

Show artwork for Mesmerizing Marketing™

About the Podcast

Mesmerizing Marketing™
Mesmerize Your Marketing
Mesmerizing Marketing™ Podcast talks about the latest and most innovative marketing strategies, apps and brings actionable tips and strategies that you can implement to take your business to the next level.
Support This Show

About your host

Profile picture for Dimple Dang

Dimple Dang

Dimple Dang is a passionate marketing expert that helps law firms, doctors, entrepreneurs, and small businesses take their marketing to the next level. Dimple is the Host of “Mesmerizing Marketing” and the founder of the “Reels for Lawyers Challenge” Dimple is skilled at SEO, WordPress website design, content creation, blogging, and Instagram. Dimple is also a contributing editor for “Attorney-at-Law” magazine and writes articles on online marketing and social media for the legal industry. Dimple is the founder of the “Lawyers Mastermind” club on Clubhouse and the “Mesmerizing Marketing™” club on Clubhouse. Dimple has an extensive sales and marketing background and has sold over a million dollars in PPC marketing when she was working for a nationwide marketing firm. Dimple is a professional speaker and hosts her own rooms on the Clubhouse on a regular basis. To connect with Dimple on Clubhouse, search for her by name or the handle @marketingexpert.