Episode 33

full
Published on:

22nd Nov 2021

8 Ways to Use Otter.ai to Set Your Business Up for Success in 2022 with Simon Lau, VP Product at Otter.ai

In this episode, I interviewed Simon Lau, VP of Product at Otter.ai and we discuss the 8 ways you can use Otter to set up your business for success in 2022 by creating and repurposing your content and meeting notes.

The 8 Ways We Discussed Utilizing Otter.ai to Be More Productive, Create More Content, and Re-Purpose Your Content:

1) Meeting Notes

2) Interviews

3) Podcasts and for Podcasters

4) For Videos and Captions

5) For Live Events

6) For Lectures and Accessibility

7) For Authors and Writers

8) For Coaches

Resources Mentioned

Episode 10: The Power of AI Meeting Notes: Interview with Simon Lau, VP Product at Otter.ai

Use my affiliate link to get your 1 month of pro-lite Otter.ai plan.

Starting Your Own Podcast, Here Are Some Resources for You:

Join my next Launch Your Podcast 1-Day Masterclass, visit this page. If you miss this class, email me to find out when the next one is: Email: dimple@mesmerizingmarketing.com

For a recording studio for both audio and video or just audio, I love Riverside.FM.

For a hosting platform, I love Captivate.FM, has great analytics and includes a modern-looking website, and has amazing marketing tools.

For editing your platform, Descript.com is amazing. You can add your intro/outro and edit out filler words. It even allows you to easily edit your videos.

You can download additional free resources here.

Need hosting for your WordPress website, check out Bluehost, they include SSL certificates in most of their hosting plans.

*Some of these links may be affiliate links*


Connect with Simon Lau and Learn More About Otter.ai

Connect with Simon on LinkedIn

Follow Simon on Twitter

Follow Otter.ai on Twitter

Follow Simon on Clubhouse

Visit the Otter.ai website


Connect with Dimple

Visit my website to get on the list for my next reels challenge and more freebies.

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Email: dimple@mesmerizingmarketing.com

Transcript
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Welcome to the mesmerizing marketing podcast, where we take a deep dive

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into the latest marketing trends, tools, and tips, and provide you with

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the top resources you need to thrive and make your marketing mesmerized.

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And now here's your host dimple.

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Dang.

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Hi everyone.

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I am so excited to be here with Simon loud today, who is

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the VP of product of otter.ai.

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One of my favorite tools out there.

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Welcome Simon at P2P here.

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How are you doing dimple?

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I'm doing great.

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How are you today?

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I am doing just fine.

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So for our audience, I also wanted to let them know.

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That you are a return guest.

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And that is because the audience really loved everything that you have to say on

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one of our previous episodes, episode 10.

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So if you guys are listening right now, you can go back to episode 10 and

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check that out the sowed out as well.

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But I invited Simon back to the mesmerizing marketing podcast today we're

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going to dive into all the different ways that you can use otter.ai, and you

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guys really want to listen all the way to the, I don't want to share this with your

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friends, because these are strategies that are going to help you make money for 2022.

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And you guys should be planning that out right now.

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So Simon, welcome and give an introduction to the audience

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a little bit more about your background, what you do@otter.ai.

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Always a pleasure to be here dimple on your podcast.

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Hello everyone.

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My name is Simon.

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Well, I am the VP of product@otter.ai auto.

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That AI is an AI application that helps you record and transcribe your meetings,

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lectures, interviews, et cetera, so that you can focus on the conversation

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instead of taking detailed notes.

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So we we're able to transcribe all of your Interviews podcast, video, whatever

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type of content that's spoken so that you don't have to remember all the key facts.

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You can go back and make everything searchable.

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You can collaborate with your teammates by highlighting action items and sending

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your teammates some comments so that everybody can dig into a 16 minute

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recording of the transcript, but not having to spend 16 minutes to replay it.

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Everything is searchable.

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You can look through the meeting, digests and other highlights.

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So happy to go through some tips So Simon is going to go through

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the ways that you can use otter.ai.

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To do all of the things that you do on an everyday basis and maximize

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your time, maximize your exposure, maximize your reach online.

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So Simon, the first one I think that we want to talk about is taking notes for

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meetings, because that is one of the most, traditional, I think aspects of

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otter.ai was created with that in mind.

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notes are something that we take on an ongoing basis.

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We're on zoom meetings, we're in clubhouse rooms were having meetings with clients.

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So talk to us a little bit about that feature and functionality.

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Well, don't, we all hate having meetings that are long meetings.

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There's a lack of agenda or, you know, you forget about action

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items and from the meetings.

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So, that's where Otter comes in, where you can bring the Otter assistant

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into your zoom, meeting into your Google, meet into your Microsoft teams.

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Or you can even use the auto application on your mobile phone to record and

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transcribe everything that said.

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And during the meeting, what other than pulling up the piece of paper

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and pen and jotting down things or typing on your computer, it's much

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faster to just be able to highlight the important moments, whether it's

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key decisions or a customer asks or question on a Q and A's or action items.

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So all those important moments, you can just highlight it

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directly on the Lightroom.

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So that way, a 60 minute meeting, Nope.

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Turns into a five to 10 minute digests that you can play back.

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You can read, you can take action on it.

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So it's a very efficient use of time.

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Now let's say you have some of those pesky meetings that you don't feel

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that you really need to be there for the entirety, because like these are

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larger team meetings, but you mostly, you're just getting a status update and

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maybe you have one or two action items.

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You're double booked because you're busy professionals.

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I guess what, then you can send in your other assistant to the meeting to record

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and transcribe and take notes for you.

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You can even ask your teammates to highlight the important moments that

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you need to be aware of when you have to attend a second meeting that you're

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double booked in the same time slot.

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So now everybody gets a virtual assistant, right.

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To attend your meetings so that you can be more productive

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and you can save some time.

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So you can actually do the important work.

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I love that because everyone needs a virtual assistant nowadays

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and somebody, especially who can go to meetings and take notes.

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I mean, when you think about it, think about how much time and money

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that can save, an organization that is always having someone sit

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in a meeting because they need to be there to take detailed notes, right?

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When you can just send Otter instead, and that person can continue working

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on what they need to work on, but yet, listen to the notes later

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and extract exactly what they need and even listen to the actual audio.

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So it's not just notes, for the audience, it's like important to note,

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it's not just taking notes, but it's also taking the audio, there's an

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audio file that you can listen to.

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So you can really have a clear understanding of what

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happened at that meeting.

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It's literally like being at the meeting, even when you're

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listening to it, you know, after.

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Even if you weren't there.

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And I think that saves a lot of time and time is really important.

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Time is money.

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So how are you seeing organizations, implement this

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amongst, bigger organizations?

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How are you seeing them?

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Yeah, so bigger organizations, especially organizations that has

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a sales function, sales teams.

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They need to talk to a lot of customers or business development,

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or even UX researchers when they have to conduct a lot of meetings too,

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with customers, prospects, and users using otters, super powerful because.

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Oftentimes you're collecting information and bringing it back

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to you to your teammates, right?

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It's going to be very costly to have the entire team to attend these meetings.

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So if a sales rep is talking to a customer or prospect and grab some

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insights, understand the customer need there's a missing feature, or there's

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a feedback to your product, then the sales person can send it to me.

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For example, it's a product manager.

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I get to hear firsthand what the customer says.

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So there's no loss in translation, right?

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You're really just taking the actual recording or snippets or clips

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from the recording and be able to understand the customer need.

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So I think that's super powerful.

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Also during the meeting in real time, sometimes I joined a C.

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Right.

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So the sales rep is doing all the demo and then I'm just there to support an

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answered, a more difficult questions about the product roadmap and whatnot.

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So as I'm listening to the customer, talking about all of their needs, I

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instantly highlight them because during the meeting, oftentimes the

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customer is going to talk for five, 10 minutes with a whole bunch of requests.

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And then by the time we get to talk, we forgot half of it.

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Well, guess what?

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With a live transcript, you able to highlight all the questions

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so that you can scroll back.

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Even during the meeting, you can make sure that you address

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every single point precisely.

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And for any questions that you aren't able to address, then you can take it offline

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and to get back to the team and say, right, we answer five of the 10 questions.

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And for the remaining five questions, here are some things that we

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need to get back to the customer.

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So I think that's another very powerful way of using Otter in

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real time during the meeting.

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I love that real time feature.

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The other day when I was doing a VIP day with a client.

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So even though I was recording everything in zoom, I also was using otter.ai.

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And, you know, we came up with a really interesting quote and then I

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was like, oh my God, I have brain fog.

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I just forgot what I said.

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And it was really important.

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So I was like, wait, it's an Otter.

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So in real time, you know, if the page is flipping and I look and I'm

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like, oh, that's exactly what I said.

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Okay.

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I can now add it to.

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Other note taking document, which is like the final document that the client

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was going to get that I was updating.

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So I think, it's little things like that that just streamlined the

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entire process of things we do on a day-to-day basis, even, you know, the

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workflow of how we intake new clients or how we do that consultation phase

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or our like coaching or VIP day.

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So I, I absolutely love it for that.

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The other thing I've done in the past is I'll get a question from a client

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and if I were to type that answer to that question, it would take me forever.

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I'm like, I'm really busy.

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Like I either I don't deal with it now or I can get this off my.

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So I will turn on Otter and I will answer their question on Otter and send them the

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link and then say, Hey, I sent you this audio message, you know, that answers all

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your questions about your book launch.

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Why don't you go listen to it?

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And then it just makes it easy because even they can listen back to it while

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they're looking at a visual, right?

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So if they're looking at a visual, like a book, and I'm saying change

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the title to read this, change this paragraph to be this way, and that

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makes the whole process easier.

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So it streamlines that.

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I love it for that reason, but so many other things.

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So the other thing I would love to hear about Simon are interviews

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because I think, that's another great way that people can use.

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Yeah for interviews.

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I kind of alluded to it earlier is being able to capture all the

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important moments notable quotes, right?

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You don't want to your sources.

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Let's say you're a journalist, you're doing a interview and you

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want to be able to record everything.

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It's very time-consuming to go back and listen to the whole thing.

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So even if you don't do any highlights, being able to have a searchable

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transcript instantly saves you a ton of time, rather than having to record it

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on a digital recorder, and then either manually transcribe it or send it to

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some really expensive transcription services to transcribe it for you.

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So being able to have a live real-time transcript, and even during your

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interview within one tab, you can just tap on a button and it instantly bookmark

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or highlight a couple of sentences so that you can go back and very easily.

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To grab that quote so that by the time you finish an interview, you instantly

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can start writing your article.

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So it saves you a ton of time.

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Yeah.

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Now that you mentioned that it it brings back a particular, story I can say,

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based on that use example, I remember one of my good friends, he's an attorney.

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He asked to interview me for a press release that he was going to do because

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he wanted to take, you know, snippets and add it to the press release.

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It was about marketing for the legal industry.

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And what he did is he was taking notes and stuff.

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Right.

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But imagine if he had Otter, he could capture everything and he

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could highlight the key points that he's like, oh, that was gold.

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I want to use that in the press release.

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And that was gold.

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And then he would have it done.

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And I do think he was recording it, but I think he was using some

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type of an audio recording device.

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Right.

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And with honorary would be so easy.

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Cause there's also, I believe an app for it as well for at least for iPhone.

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Is it also for Android or is it at this point?

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Yes.

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Yes, it is both.

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So Otter is also available for both iOS and Android.

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So you can download it to your mobile phone.

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If you use iPad or use an Android tablet, you can also use the Otter

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mobile app on those devices as well.

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I love that because that means literally you can be honoring,

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I call it honoring on the go.

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Right?

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You can use AI while you are in the car.

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Maybe you're having a conversation.

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Maybe you're trying to interview someone and get those key points in.

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It makes it, easy for people to be way more productive because it goes with

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them where they go everywhere someone goes, they have their phone, they can

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take it with them and they can utilize it to capture the important moments of

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conversations that later they're going to repurpose, for their blog or for

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their website or for a video even that they're taking snippets of videos that

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they're going to put together for you too.

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But they can also use Otter to say, okay, keep track of what's their

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information, what's their email.

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And then they can piece that together.

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So I love that.

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So now I want to talk about one of my favorite things, which is podcasting.

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And I know that you have some amazing creative ways that

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podcasters can use otter.ai.

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Yes.

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So for podcasters, one way to use otters to translate.

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All of it episodes even the back episodes and then turn them into

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full transcripts that you can put into your podcast website.

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And what that does is that not only does it provide accessibility to your audience

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for deaf and hard of hearing community, but also it will drive SEO traffic.

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So it makes your podcast episodes more searchable to drive more

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audience, to drive more followers to your podcasts as well.

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So it's really serve both purposes in terms of providing accessibility and SEO.

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Yeah, because for SEO purposes, to explain to the audience a little bit

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more about that, the more content that is on a page, the search engines

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are going to read that content.

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And they're going to read that.

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Your page, if it's relevant, according to a search keyword

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phrase that someone types in.

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So if you have more content, it's going to likely render you to show up on

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Google for multiple keyword phrases.

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And, and that's what Simon's referring to.

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That it's really important for SEO SEO search engine optimization.

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For those of you, if you're not familiar, it's the ability of how

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you can get yourself to rank on page.

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On Google, which, you know, everyone wants to do, because if you can rank on

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page one, that means that you get more traffic and now even podcasts, you know,

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Simon, they rank on page one in their own section, as YouTube video used to

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rank with their own little carousel, and now that's happening for podcasts.

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So for podcasting the more content you can put out there and thorough you can be.

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And having those, detailed show notes, I call them our detailed transcript.

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It just, takes everything to the next level.

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So thank you for sharing that also for podcasters.

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Are you seeing any podcasters, use Otter to record their clubhouse

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rooms and repurpose the, recording for an podcast and what are

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some best practices to do that?

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Yeah, content creators are now really on multiple platforms, right?

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Not just a traditional record, a podcast, or do a live podcast and

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post it to all the podcast channels.

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And that's it.

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Now we are seeing the emergence of social audio, like clubhouse, like,

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Twitter spaces, There's so many of them.

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So now podcasts are finding many new ways of engaging with the audience live.

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And so a great way to do it is to be able to record all of this all of

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these live rooms and live audio rooms.

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And that way you have the option to be.

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Repurpose your content and turn it into podcasts episodes, or

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turn it into bite-size clips that you can share on social media to

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drive traffic to your podcasts.

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So it's all about retaining your content rather than just let, let it go and if

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femoral conversation, right, you invest so much time in engaging with your audience.

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You want to make sure that everything's recorded transcribed

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so that it's searchable and you can repurpose on all these platforms.

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Yeah, Simon, I definitely agree with that.

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I think one of the mistakes that I see a lot of content creators, especially

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those that are actively spending hours and hours on social audio apps is that

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they are not, taking the time to create content where they can repurpose.

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And then once I content is gone, it's gone.

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Right.

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And I think it's really important to take your content, our have

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a content marketing strategy you're doing it very strategically

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with a mission in mind, right?

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And if you're going to spend time on clubhouse or wisdom, or whatever,

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like you want to make sure that you're creating content that you can

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repurpose because time is limited.

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And there's only so much time in a day, and there's always so many things to do.

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So if you can take the content from your clubhouse rooms and from your wisdom rooms

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and other social audio apps, and you can repurpose it into a podcast, you can have

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tons and tons and tons of content that, you know, you can put out there and that's

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going to now increase your credibility.

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It's going to increase your social clout.

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It's going to increase, the amount of even inquiries or

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leads that you can get in.

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And it can also, increase your your revenue over time because

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of podcasting new opportunities.

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Open up, you can get sponsorships.

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If you produce a really good show and you have loyal fans and followers and

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an audience, but then also you can take that content and you can repurpose it.

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And you can say to people, Hey, do you want more of this?

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Right.

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Join my private mastermind.

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Or do you want more of this?

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Join my group coaching program.

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It gives people the ability to showcase their expertise and give people a taste of

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what it would be like to work with you.

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One-on-one.

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I think that's a really helpful feature before I go on to the

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next way that people can use Otter.

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Is there anything else about podcasting that, that you wanted to do?

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Yeah.

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So in terms of otters feature, the way that you would go about it is that you

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have your audio files off your podcast.

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Episodes.

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All you have to do is just go into the auto website, audit.ai

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and click on the import.

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And that's where you can import all the existing audio files that you have.

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And that might be a good segue to the next tip.

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, are there also supports importing of videos as well?

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so I'd love to tell you more about that.

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So let's say if you are a video content creator, a YouTuber you have videos, or

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maybe you even, you are a educational institution that has a bunch of video

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on demand, courseware, et cetera.

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And what you would like to be able to do is to provide close captioning.

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Sometimes it's even that requirement from the ADA compliance standpoint, but as a

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content creators, always great to think about assessability so to provide more

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inclusive experience for all of your video content, you can also use Otter.

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You can import your video files into Otter for transcription, and then you can ex.

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The S R T file and SRT is a subtitle file format.

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And that file that you export from order after the transcription is done.

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You can upload it along with the video to wherever you will be hosting

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your content, whether it is YouTube or LinkedIn or Facebook or Vimeo,

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wherever you host your content.

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Most of these video hosting platform would recognize SRT format.

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And what that does is that it will automatically create the closed

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captioning on top, as an overlay on top of your video, it's not going to be

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burned in as part of your video, right?

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So that's the definition of closed captioning.

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It means that the viewer of your videos has the option to click on.

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an icon that says CC.

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That stands for closed captioning.

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So the audience or the viewer of your video would be able to

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optionally turn on closed captioning.

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So that's how you would go about doing it.

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So, in a nutshell, you input your video into Otter.

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You export the ASR T from Otter, and then you import the export

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SRT to your video hosting platform alongside with your video.

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And that's it.

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Those are the steps to go about creating closed captioning or adding

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closed captioning to your videos.

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Okay.

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Oh, I love that because that is really important nowadays.

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I think it is something that, YouTube, Google, they're

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looking for things like that.

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So that's amazing.

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And I also believe Simon, like this is a newer feature.

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I don't think we had this a couple of months ago when I

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had you on the show, right?

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Yeah, this is definitely one of the features that that are more advanced

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than what other video captures.

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services that you might get because odder also capitalize and punctuate

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your captions and other platforms might just put everything in caps,

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or I might put everything in lower case or no punctuations, and also

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odder lets you add custom vocabulary.

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So let's say you are doing a video with certain domain specific terms,

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jargons, acronyms, or company specific words that you can absolutely add

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your custom vocabulary before you do the transcription and that way

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everything would be transcribed back.

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Really.

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So there's no, there are fewer things that you would need to fix because

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oftentimes when you go with these other types of captioning closed captioning,

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that's built in as part of the video platform, you have to do a ton of work

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editing and cleaning up the camera.

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I can understand that.

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And also Simon, is there like a resource library of videos or tutorials where,

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you know Otter users can go to, to learn some of these, , strategies

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that we're talking about today?

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Absolutely.

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I'll point out three resources.

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One is our help center.

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So if you use odder w if you log into your auto account, there will be a link inside

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the app to point you to the help center.

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The second place would be, you can join our YouTube channel.

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So, if you call it on our website at the very bottom in the footer,

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you'll be able to find a link to our YouTube channel, where we host a

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lot of the tutorial videos as well.

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And then thirdly on Twitter both the official Otter account, but

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also my personal Twitter account.

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I also post a lot of tutorial videos as well through our Twitter.

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I've seen that.

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And you're really, your videos are amazing.

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They're really good.

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So I would definitely suggest that everyone should check out,

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those resources and the videos.

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And also I'm going to backtrack one moment when it comes to videos too.

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I also think for content creators who utilize, video in the form of live

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streaming, I think that they can also utilize, you know, Otter when they're

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doing their life screens to get that content and not lose it and repurpose it.

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So like a lot of content creators are spending time going on

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Instagram and doing live streams.

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They're going on Facebook and doing live streams and now

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even LinkedIn has live streams.

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So I think that's one more that, you know, I'm adding in that people should remember

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to get Ally's Otter for it, because when they're speaking a lot of the content

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that they're sharing, it's, it's really valuable and that can be repurposed

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into a podcast, or it can be repurposed into audio snippets that you can take

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and you can send to someone or you can, you know, create social media posts.

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That's a great point.

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And the way that you would go about it is that you open up your livestream and

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then open up another browser tab and type in the auto.ai and just click record.

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And so that way you can do a side-by-side recording to capture and to record and

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transcribe your live stream in real time.

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So that way it's another way.

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In addition to using your video platform to record an import later,

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that was the first method I discussed.

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But then the second myth is that method is that you can record natively with

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Otter live in real time, either using the auto web app@auto.ai, or you can also

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do it through the mobile phone as well.

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Awesome.

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I love that.

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And Simon, in the future, is there going to be a way to integrate, a

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professional microphone with Otter?

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So the.

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When we are, creating content and production, the quality

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of that can be high . We can

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repurpose for podcasts or even like for live streaming.

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Do you see that kind of feature and functionality coming up with Otter?

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Yeah.

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So there's actually a solution that can address this need.

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And even though Otter itself does not have this capability to specify

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the audio input, but you can use some third-party software called VB cable.

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So virtual, I don't know what stands for, is it V as in

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Victor, B as in boy, VB cable.

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So that way it's a, it's a virtual audio cable to connect between the Riverside

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app or whatever stream yard or whatever live stream platform that you're using.

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And then be able to route the audio directly into the web browser.

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That's running otter.ai to do the recording.

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So that way you get a high quality audio feed for the transcription.

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Oh, I love that.

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I think it's a directly downloadable.

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I think there's even a free version as well.

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So check out, you know, check out Phoebe cable.

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There are many other similar audio cable solutions as well.

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And another one's called loop back.

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It's a software.

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I will link the I'll look it up and I'll link the link to their website

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in the show notes for the audience.

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So thank you for that.

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Okay.

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Wonderful.

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There's still a couple of other things I want to talk about.

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Let's talk about live events.

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I think live events are coming back and.

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People are dipping back into them slowly but surely, but I have seen

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a lot of things happening and that there's a lot of content there.

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So how can, the audience views, otter.ai for live events?

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Yeah.

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If you are a live event organizer or live conference organizer whether you're

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organizing an in-person conference or a meetup or a virtual event or a webinar,

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I'm also seeing on clubhouse, people are hosting virtual summits, right?

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As well, you would want to, again, to my earlier point, you would want

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to provide live captioning for accessibility for your audience.

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But at the same time, being able to capture your life.

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Sessions keynote sessions breakout sessions, you would be able to

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extend the reach of your content by we purposing it and put it

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behind a paywall or even, right.

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and oftentimes when you have a live event, especially if you're hosting a

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really big event that has multiple track.

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Even your in-person audience, can't possibly be in two places at once.

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So why not create a live transcript or a recording transcript that you can host?

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And with Otter, we have a capability called public group.

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So, and we work with the life event organizers to create a vanity URL.

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It could be audit that AI slash tech crunch or other that AI slash

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web summit, for example, right.

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Whatever the event name, and what you would see is that you will see a playlist.

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Both past sessions, as well as the sessions are going on right now.

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So you, will be able to provide just one URL to your attendees and they can look

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at all the live transcripts for all the sessions that are happening right now.

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And they also be able to scroll to the bottom to see all the other sessions

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that they may have missed because they can't be in two places at once.

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Oh, okay.

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I love that.

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That's yeah, that's really useful.

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I can see, a lot of people using that because it just awesome.

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That's all I'm going to say.

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I have one more point on that.

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So on clubhouse, what I also see is that there are content

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creators that are having recurrent.

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It could be a weekly room, right?

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So episode one, episode, two episode three, similar to podcasts, right?

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Podcasters also have all the DS series and episodes.

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So what you can do is that as you're hosting these live rooms on whatever

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social audio platforms you can use Otter to record and transcribe

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and post it in your public group.

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And therefore you get to see a whole series of all of the past live rooms that

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you host on the social audio platforms.

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Yeah.

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I want to dig a little bit deeper into that, cause I think that's really useful.

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And I think it would be, really beneficial for the content creators

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who are using social audio.

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So what exactly w what the process be for them to do that?

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So let me, let's say they're hosting and clubhouse room, right?

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They're talking.

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And what w what do they need to do with Otter in order to, you know,

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make that happen and then repurposed.

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So you would do the same thing, whether you are using the Otter website or you're

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using Otter assistant to integrate to zoom or Google meet or zoom webinar.

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Or you just want to do a standalone recording by using the automobile app.

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So that recording instructions are the same.

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in real time you would share that conversation to a group.

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So within audio, you can create a group.

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And within that group, you can invite your audience members, or you can

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invite your teammates, essentially.

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That other group is a place where you can publish one or more conversations

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whether it's live or pass episodes.

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So that way.

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And then, and then you would submit a ticket to us.

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We, we actually charge a specific fee for auto for events and we'll help

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you create a branded public group.

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So we turn a generic group with an auto, to a brand, a public group with

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the URL, the vanity URL, and with a, you know, a banner that consists

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of your event with a group avatar.

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So it's almost like a Twitter page, right?

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So that way you get to share that auto group, public group URL to your

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audience, and they get to be able to access both live transcripts, as well

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as pass recording transcripts as well.

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I love that.

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I love that.

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So hypothetically, let's say that, you know, I have one of these pages

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for mesmerizing marketing and my host rooms, you know, and clubhouse, How

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would I position this to my audience?

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And what benefit would they get?

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Would it be more so maybe from my mod squad or that maybe it's like,

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okay, if you are a part of my monthly, mastermind and you pay $7 a month, you

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get access to be part of this right?

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This amazing network where you're part of this group on Otter.

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And every time I'm doing rooms, you actually get all of the notes live and

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also they will be there in that place, in that group forever for you to listen to.

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Is it correct?

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I can add older ones that were not made from that group, but I have the

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links and the files to upload to the.

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Absolutely.

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I loved the way that you put it.

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This is basically something that you can charge your audience

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behind a paywall as a premium.

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Feature right.

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To be able to have access to a transcript alive transcript that you can follow

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along and optionally as a creator.

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If you want to open up the permission to allow your audience

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to highlight the important moments.

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So it becomes an interactive experience, or alternatively, if you only just

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want to provide that to your mud squad, then you can say, all right, just your

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mass squad can highlight the important moments when people are dropping gems.

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When people are sharing great tips, then you can highlight them, right.

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And that ultimately can benefit the audience because it becomes

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a premium content that is more than just the live audio room.

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It is.

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A live transcript that you can follow along with important highlighted points

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and for the marked squad, you can also add some comments and annotations because

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sometimes people are sharing information and you want to add a link to it.

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So you can also insert a link inside the live transcript as well, kind

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of similar to pin links and replays.

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So in order you can also add a comment to add links so that they

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can point to other resources that are mentioned during the live room.

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Oh, I love that.

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So basically it's a clickable link.

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So if we say, oh, we're having this event, this is how you can sign up.

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We're doing this masterclass and we can put pin that link there, and then

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it will be there for anyone who's.

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I'll call it like a replay, like the listening to it after the live

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room that they can actually go to that resource that we're mentioning.

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And can it be only one link or can it be multiple resources

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throughout the live transcript?

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You can continue to add comments that include the lanes, and that

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would be the equivalent of the pin length for flophouse replay.

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In order we call it comments so you can add a comment and paste the link,

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and that will be a clickable link.

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Okay.

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I love that.

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I mean, this is brilliant because I can see a lot of case studies coming in

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for that type of, feature with content creators that are utilizing clubhouse

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and wisdom and social audio apps, because they are spending a lot of time on it.

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And I think now content creators are beginning to realize.

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I can't just spend all this time on here.

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If I can't repurpose my content or if I can't monetize it or I can't,

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repurpose things and make money and really provide, ongoing value.

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And I think this is a great way that they can repurpose content, but also continuing

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to provide high level value to people.

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Because when you think about it too, how many times have you been in a clubhouse

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room and either you're moderating and you're committed to that time to

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do that for, you know, a particular room, but then there's another room.

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That is, a high-level thought leader that you're like, oh my God,

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I want to go listen to their talk, but then you can't because you can't

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be in two places at the same time.

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Right.

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So if somebody is offering that feature, I think it's really useful because a

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lot of people will probably will buy it.

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There's people that have day jobs and that work in corporate, they can't

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sit on clubhouse all day, but that doesn't mean that there's not any

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rooms during the day that aren't good.

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There's a ton of break rooms.

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So it gives everyone the opportunity to kind of pick and choose, and then

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they can have access to everything.

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Right.

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But then.

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They decide what they want to listen to when, when they could listen

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to it in the middle of the night.

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And almost like in a way of podcasts, right.

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I mean, they can probably listen to it on the Otter app.

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They don't have to have their computer and they would just click the link and

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then it just going to play, they can have their phone on like a stand and they

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can lie down and relax and, gain the knowledge or they can even get a notebook

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old-school and take their own paper notes from listening to the big file of notes.

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Right.

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So there's so many different ways.

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I love that.

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Okay.

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So the next one we're going to talk about is for lectures like

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in universities and colleges, and even just educational purposes.

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Yes.

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So lectures.

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So, during the pen make a lot of the educational institution

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has to adopt remote and online technology to conduct online courses.

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And we see that even as we come out of pending.

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Fingers crossed that there'll be a portion of the instructions

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that are done through remote.

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So I think it's absolutely helpful to be able to provide live

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transcription for remote courses.

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But also as a student, you can also download the Otter and mobile app, right.

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Or even run, run it on your laptop or tablet as well.

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So that you can take notes even for in-person classes, right?

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So this is really in this new hybrid world where some of the

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classes are conducted online.

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Some of the classes are done in person, or maybe you attend a

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guest lecture wherever you are.

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Educational content is very valuable and you want to enable the students to

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provide them tools so that they can really pay attention and digesting information.

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Through a zoom meeting or in person rather than scrambling to jot down all the notes.

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So ideally educational institutions can use Otter to be able to provide that

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transcript so that the student don't have to worry about taking notes, or

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if your educational institution does not provide that, then you as a student

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can also download the audit app and be able to do that on your own as well.

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So that's the general student note taking use cases.

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Then you can go back and everything is searchable, and then you can study for

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your exams and saves you time and you can go back and look, we view the

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important moments from the lectures, but.

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Once again, assessability assessability, assessability, right?

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For a lot of the educational institution, you're required to

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provide accessibility to M to be AB ADA compliant to offer student accommodation.

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So, having live transcription with enable your deaf and hard of hearing

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and even ESL, right English as a second language, whereas students that are

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non-native speakers, they can really make use of live transcription and live

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captions to be able to understand and comprehend the lecture much better.

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Even earlier today I was in a clubhouse room.

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was hosting a clubhouse room and someone came up on stage and said, you know,

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thank you for all the information, but may I suggest that you speak a little

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bit slower and I recognize that and you know, sometimes I speak a little bit fast

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and, but then I also pointed out that I pinned the link of the live transcript

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at the top of the taphouse room, so that you can also follow along, but I'll

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also make a mental note that I'll speak a little bit slower, but yeah, so having

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a live transcript will enable more people to be able to engage in a commercial.

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Yeah, I love that.

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And I'm thinking back to when I went to college, I wish we had it back then

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okay.

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I got an idea.

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So like, They can use water and they can, you know, record on their phone odder.

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So then they could literally be recording all the notes from there

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so they don't have to take them.

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Right.

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But then they could have their other book out that they're studying for their tests.

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That's like an hour later, there you go.

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Problem solved.

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Yes.

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Fantastic.

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And in fact there, there are a few other use cases to let's say if you study

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in journalism, a lot of the journalism students, they love audit, right?

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Because they also have to do a lot of interviews.

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So we see that journalism department and professors, they often

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recommend Otter to the students.

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Also PhD students who are doing their dissertations, when they're

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doing research, they also have to conduct the interviews.

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So they often use Otter and they they're saying that, oh my God, it's

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such a lifesaver to have a tool, to be able to save me so much time so

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that I can focus on writing my thesis.

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Yeah.

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I can see that cause the thesis is, not an easy undertaking and it takes

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hours and hours and it's a lot of work.

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So anything that can make that whole process easier, I think

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people will always appreciate that.

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So thank you so much.

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All right.

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Let's talk about authors and writers and the creative types who

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are, consistently writing content.

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So another type of content creator, except it's about writing.

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I'm not that much of a writer, but I find myself doing more writing for my

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job, whether I have to write a blog post to explain features of Otter or writing

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some articles to contribute to topics.

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I I'm interested in like future of work and AI.

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And oftentimes I have writer's block.

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I stare at the word processor.

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And I stare at a blank page and being a perfectionist, I will type a sentence

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and have to go back and edit it.

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And so I will be sitting there for 15 minutes and I

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still barely have a paragraph.

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So that's just me, but I think a lot of writers encounter writer's block as well.

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So here's the hack you can use Otter, you click the record button and

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just talking as if you are talking to a friend talking as if you are

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explaining something to somebody, right?

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And within 10 minutes you can crank out a 1000 word chapter of whatever that

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you're writing, whether you're writing a book or you're writing a blog post, or

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you're writing a press release, right?

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Whether your author blogger or marketer.

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It's so powerful to be able to speak.

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And so that would be a hack for writing, instead of writing,

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just talk fella, the chapter, just odder your chapter, that's it.

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So, yeah, I think that would be one great way to overcome writer's block and be

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able to get content simply by speaking.

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I really love that one.

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I mean, I actually do that a lot.

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Like if I'm writing a blog post, for example, I write for attorney

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at law magazine on social media and online marketing for lawyers.

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And sometimes it would take me an hour and a half to two hours

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to write an 800 word article.

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Right.

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But I can, I can speak everything out and I can have.

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Take the audio and also type it.

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And then I can take that, put it into a word document, edit it.

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And literally, you know, I can do that in one-third of the time that

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it, it would have taken me otherwise.

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And also for those that are trying to write a book, you know,

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writing a book can be exhausting.

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If you have to sit there and type everything out, and then you're

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kind of stuck you know, you get the writer's block, you're stuck

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in the next word, the next chapter.

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But if you're just, you know, doing a dump of your thoughts and you're talking it

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out, like you may not use everything that you're talking out, but it's going to help

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to get all the ideas out there on paper.

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And then when you listen back to that audio, or you read the words on the page,

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you're going to know what you want, and you're going to know what you don't want.

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This is a game changer.

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And even if someone's like, well, a book is too much work,

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I don't want to write a book.

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I would encourage them to, use otter.ai, to produce and come up

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with their first ebook are even like even like a PDF download.

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I think people should have like a lead magnet.

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They can easily create three to four lead magnets, using Otter that will

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take them three minutes due to talk that out and then they can go edit it and

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make it pretty, but it will save them so much time than typing everything out

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and, and all of that, because that's a little bit cumbersome, you know?

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And I think when people find a task a little bit cumbersome or too different.

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What ends up happening is they get frustrated, right?

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Simon, and then they give up and they don't want to, finish that

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task and like it gets started, but it never gets completed.

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And completion is so important.

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And I think otter.ai is a game changer when it comes to helping people complete

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more tasks, more efficiently and, having more productivity and also

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just making them feel more organized.

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I also think it makes me feel organized when I can take notes on something

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and I have them, or I can record, my clients meeting in the backup plan.

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You don't know sometimes.

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I mean, zoom may not.

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Like all kinds of technology, things can go wrong.

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If Instagram and Facebook went down, you don't, you're not

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guaranteed to get a zoom recording.

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Right?

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So you can, you can have Otter as a backup plan to have that extra thing.

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Plus sometimes I don't want to send everyone the video from a whole training.

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They don't necessarily need the video cause I might need to edit it first.

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Instead I can take the file and I can send them a link and right away they

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would have it right after that training.

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And then they can go listen to everything they need.

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It makes it super easy.

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So I love that.

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So thank you so much for sharing.

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That's the last thing we're going to talk about how are coaches using

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otter.ai and what are some of the really interesting things that they

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can do with Otter for their business?

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So this one, I actually learn from my club house friends who are coaches, and

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they're telling me that, wow, the power of being able to live transcribing coaching

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sessions or masterminds, or whether it's a one-on-one or group sessions.

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Right.

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Being able to capture that and be able to share it back to the mentees

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and the attendees of your coaching program , is so valuable because a

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lot of times these are things that are not pre-planned, it's not something

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that it's like a prerecorded material.

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It is live as a coaching session is something that a mixture of

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what the coaches are sharing and also , all the questions.

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And maybe sometimes is sparked some ideas from the attendees as well.

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So, so it's really rich information that you can capture and save

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so that you can repurpose it.

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You can share it back to the people who attended.

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Put it behind a paywall.

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Once again, content is the key you, your asset, and you want

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to be able to repurpose and be able to monetize on that content.

Speaker:

So I think it's super powerful.

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So being, being able to offer the recording transcript as a pay feature

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of your service I think, and, and also be able to extract some snippets.

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Maybe you want to clip some of it and share it on Instagram.

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Maybe you can clip some of it and share it on Twitter.

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Right.

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And I'm sure there's so many nuggets of information that you can grab from a

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coaching session to be able to attract more you know, more people to your

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service and to be able to drive extend the reach of your content as well.

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So yeah, coaches love.

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Yeah, absolutely.

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And I wonder if you guys have ever thought about doing some type of like a contest

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where you say, Hey, you know, tag us on social media with this hashtag and show

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us how you're using Otter and what are some creative ways that you've used it?

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And that might be like a movement you could create around it.

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Brilliant idea.

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In fact we, we do have a fairly active social media um, on Twitter we have a

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very active user base and oftentimes I find the most interesting use cases.

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I've been trying to collect some of them.

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But yeah, people are saying, oh, I am, while I'm in bed, barely waking up.

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I thought came to my mind.

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I Otter it because I don't want to forget it, or I want to remember my dreams.

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So I woke up and I want to record Talking about the dream that I just

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remember, or when I'm in the shower and I have a business idea and they want

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to capture it, they want to order it.

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So there's so many ways that you can order and capture your

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conversation so that you can.

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And use it later.

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I love all of that.

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Yeah.

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I mean, I can just imagine them.

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They have their phone on like, like a stand outside the shower and they're like,

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oh, I have a million dollar business idea.

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Let me go push the start button on Otter.

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And then, you know, and then next thing you know, like they implement this idea

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and they come back to you years later and they're like, oh, you know what?

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My company is making a million plus in revenue because of this idea

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I had in the shower and honored that AI is what made it happen.

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Because you know, when you get an idea sometimes like that you do want to write

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it down or you do want to record it because if you don't, you can forget.

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I mean, sometimes like you get an idea, but then you're like, oh my

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God w once that, and it was so good.

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Right.

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It was so good.

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But then you're like, oh, it's gone.

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Like, how do I get it back?

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Or it's like, you forget where something is.

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It's the same feeling of like, I forgot where I put the keys or something, but

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then our, I forgot what it's going to say.

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So then you walk to the place where you were standing when you were going

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to say it to begin with, and you hope that you get that thought back.

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Right.

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But that's why it's so easy to just hit the record button and everyone

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should also download it to all of their phone devices and their iPad because.

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You never know when you're gonna need to use it.

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And you just want to be able to make it quick and easy.

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Just push that record button and go and compensation.

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Right.

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For later, think about this too.

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Like the holidays are coming up.

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Think about the little moments with families where they have

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little kids around are babies.

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And the baby might say like during a holiday, get together, say their

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first word is like mama, our daughter.

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Right.

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And you capture that and you get that audio.

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Like you could just have Otter on in the background because the cutest moment may

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happen and you don't want to miss that.

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You're not going to consistently record video for four hours

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during a family gathering.

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Or some people might find, I'm saying more than typically you might

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record like 20, 30 minutes or little snippets, but then you could have

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that running in the background.

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And if there was something said that was really impactful.

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I think that would be really cool to have.

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The other thing is just to have.

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The memories of someone's voice, right?

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Because like, sometimes we don't like have people in their lives forever.

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And it's like, you think about, you just wanted, you wished that you would

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have taken more videos with them.

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Our had more audio to hear their voice again, but people don't think about

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those things until it's too late.

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And a lot of people lost people, you know, because of COVID and stuff.

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That's like, there's so many different ways to capture like the little moments

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of life that happened every single day.

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And I think honor is not only just for business, but I think even like

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for personal, I think people can use it to like, just, you know, capture

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those moments where they don't.

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Those are the moments to disappear.

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They want to cherish them forever.

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So I love all that.

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So Simon, this has been amazing once again, I think

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this was such a great episode.

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I think the audience will truly enjoy it.

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I'm sure I'm going to have me back on in another, four to six months

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because everything is always evolving and changing with Otter and, you know,

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with even social media, all of that.

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So I love that, for the audience, like let them know

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where they can get ahold of you.

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And of course we will link the website and your social media handles and all that.

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But, you know, tell us about that.

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And if there's anything exciting that you have going on that you'd like to share.

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Yeah.

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So people can connect with me on a variety of social media platforms, including

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Twitter, Instagram, and clubhouse.

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Most of my social audio handle is underscore Simon Lao.

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So underscore S I M O N.

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L a U and so dimple was share all the links in as part of the episodes.

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And also in terms of.

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Our website is otter.ai.

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So it's the animal O T T E r.ai.

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So that's our website.

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That's where you can sign up for a free account to start with and

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just to give it a try, but also try our audit business edition.

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And that's great for teams and organization to be able to collaborate

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more effectively and save time.

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And Otter is also integrated with zoom, Google meet and Microsoft teams through

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a feature called Otter assistant.

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And that's also a feature of our business as well.

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And what that does is that it's able to automatically record and

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join the meeting and record and transcribe it and automatically

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share notes with all the teammates.

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Everything is scheduled ahead of time.

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So you don't have to worry about forgetting to click the record

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button or forgetting to click stop.

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Everything is programmed ahead of time.

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You have total control over what, which meetings you join, which

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meetings you share, et cetera and it integrates with your calendar.

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So it makes everything super simple and last but not least,

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Otter also has a Chrome extension.

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So if you want to use Google meet and Google calendar, you can download

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the order Chrome extension to be able to join a Google meet and be able to

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transcribe the Google meet meeting life.

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And if you use Google calendar with a click of a button,

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you can insert an order link.

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That means that it will provide to the ability to share the auto live transcript

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with all of your attendees calendar.

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and oh, one more thing and otters available on for iOS and Android devices.

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So feel free to download those apps as well.

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So you can order where whenever, wherever I love that the business thing that you

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were talking about, I had the Liberty of actually getting to experience that

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because I was doing a VIP day for a client and I was, recording it and

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then On their screen or something.

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It said it was recording an Otter.

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And I got an, a link from them.

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Cause I guess when they accepted the meeting and zoom I got a link

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and said like, you know, Otter.

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So after our meeting was done, it automatically sent me the

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link to the entire notes.

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I didn't even have to like record on my end with Otter because they

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had it through the business edition.

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And it was really cool because it was seamless.

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They didn't have to do the work.

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It like sent everything to the, you know, to the other recipient.

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Right.

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So it was this very seamless process, which I loved.

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So really why grudge everyone to check that out.

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Thank you so much for being here today, Simon.

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Thank you so much.

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Dimple, always a pleasure to chat with you.

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Thank you for listening to the mesmerizing marketing podcast.

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If you found this episode valuable, please subscribe to the show.

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So you don't ever miss an episode and also share it with your friends.

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Dimple would be so grateful.

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If you could take a minute to leave a review and visit the podcast website,

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to check out all the latest episodes.

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At www.mesmerizingmarketingpodcast.com that's www.mesmerizingmarketingpodcast.com

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and follow a dimple on clubhouse.

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Her handle is marketing expert and also join her mesmerizing marketing

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club also on clubhouse for live rooms on top marketing strategies for

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entrepreneurs and business owners who want to mesmerize their marketing.

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Mesmerizing Marketing™
Mesmerize Your Marketing
Mesmerizing Marketing™ Podcast talks about the latest and most innovative marketing strategies, apps and brings actionable tips and strategies that you can implement to take your business to the next level.
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Profile picture for Dimple Dang

Dimple Dang

Dimple Dang is a passionate marketing expert that helps law firms, doctors, entrepreneurs, and small businesses take their marketing to the next level. Dimple is the Host of “Mesmerizing Marketing” and the founder of the “Reels for Lawyers Challenge” Dimple is skilled at SEO, WordPress website design, content creation, blogging, and Instagram. Dimple is also a contributing editor for “Attorney-at-Law” magazine and writes articles on online marketing and social media for the legal industry. Dimple is the founder of the “Lawyers Mastermind” club on Clubhouse and the “Mesmerizing Marketing™” club on Clubhouse. Dimple has an extensive sales and marketing background and has sold over a million dollars in PPC marketing when she was working for a nationwide marketing firm. Dimple is a professional speaker and hosts her own rooms on the Clubhouse on a regular basis. To connect with Dimple on Clubhouse, search for her by name or the handle @marketingexpert.