Speaker: 00:00:06

Welcome to the mesmerizing marketing

podcast, where we take a deep dive

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: 00:00:11

into the latest marketing trends,

tools, and tips, and provide you with

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: 00:00:15

the top resources you need to thrive

and make your marketing mesmerizing.

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: 00:00:21

And now here's your host Dimple Dang.

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All right, you guys, welcome back

to Mesmerizing Marketing Podcast,

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and today we're going to be

talking about the latest AI news.

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We're going to talk about

ChatGPT, Claude, MedJourney, all

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your favorite AI platforms.

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Also, just so you know, you're going to

want to listen all the way to the end

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because I'm also going to be sharing

with you some chat, JPT prompts that

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you are going to find useful for.

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Things that you do day to day when it

comes to business and marketing and

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just being more productive overall.

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So let's get started.

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This morning when I was looking online,

Sam Altman, the founder of the company

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that is behind chat GPT, so he's saying

that AI systems could eventually be

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capable of superhuman persuasion.

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Wow.

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So he's saying that such capabilities

could lead to some very strange outcomes.

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And, you know, his comments

come at a time where.

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There's already fears over how

rapidly, developing AI technology is,

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And so Sam Altman also commented that as

AI technology continues to grow, it's also

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speculated that AI technology might even

surpass the cognitive functions of humans.

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Now that is something

to really think about.

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So, if you look at AI, it's

growing at a very, very rapid pace.

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It's growing so quickly.

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. I guess, it's a little alarming of

course, but it doesn't really surprise

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me because it's growing so quick.

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So keep that one in mind.

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All right.

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Let's talk about what some of the new

features are with ChatGPT And so what

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they're going to be doing is they're

going to have automatic tool switching.

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So what this means is you're no longer

going to have to manually switch between

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like the browsing tool, Advanced Data

Analytics, Code Interpreter, and DALI.

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So ChatGPT will now handle doing

the switches automatically.

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Even though the option to

switch these tools manually

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will still remain available.

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Also, both of these functionalities are

available with the chat GPT enterprise

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plan, which was introduced back in August.

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And then open AI is going to incorporate

these features into the independent chat

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GPT plus subscription through this update

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and really the difference between chat

GPT plus and chat GPT enterprise is

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that the enterprise option provides

enterprise level privacy, security

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and deployment tools, and that ensures

that the AI model used by opening eyes.

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Corporate clients does not train on

business data or conversations and

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the models remain unaffected by.

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usage within the corporate environment.

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So that kind of gives you

an explanation of that.

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And then when you think about

generative AI chatbots, you

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know, they made their entry like

back in November of: 2022

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And I think what I really remember

all of this stuff taking off

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was around March of this year.

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And when chat GPT came about.

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And every week there was like new

AI tools coming about more and

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more and more and more and more.

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And I just think it's

interesting how like.

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Things have grown so quickly right

and then after chat GPT there

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was Microsoft and Google they

introduced their own AI chatbots.

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So because open AI has more

competition now they really need to

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I'm going to sustain their position

in the AI chatbot competition.

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So what they are doing is

they're making an update, right?

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And what's going to happen is that

there's going to be a beta feature

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for chat GPT subscribers, which is

going to allow them to upload PDFs.

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The chatbot is going to analyze

the files and allow users to

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start asking questions about them.

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So let's pause for a moment

and let's evaluate that.

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I think this type of feature would

be extremely beneficial to lawyers,

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or to anyone who has to evaluate

long documents and agreements

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and pull information out of them.

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Because imagine, Having to scroll

through hundreds of pages of PDFs

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just to pull out the useful data,

that can be a very tedious task.

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And then this is actually going

to be available for PLUS users.

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That means you do need to have a ChatGPT

paid subscription, not the free plan.

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And what's interesting is

that, , remember how...

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All of these startup companies

started making all of these different

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AI tools and such that we're

doing all these individual things.

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So you got to wonder, did open AI just

actually kill a bunch of these startups?

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Because now that if it's going

to be all inclusive, there

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won't be need for some of those.

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sites out there.

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So I think that they're going to have

to rethink if they want to have solo

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offerings that they have to be something

that's not already being offered by

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chat GPT and chat GPT and other AI

platforms are going to continue to

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get better and better and better.

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So now let's skip over for a second

and let's talk about Anthropic, which

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is the developer of Claude II, okay?

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So, Claude II is basically just

another AI tool similar to ChatGPT,

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and it has a little bit different

functionality, which I will tell you

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guys in a moment, but Google reportedly

invested 2 billion in Anthropic, which

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is the developer of Claude II, and it's

basically a rival chatbot to ChatGPT.

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And what's interesting too, is that,

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Not only did Google invest in

Anthropic, Amazon also invested

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4 billion into Anthropic.

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So this news is huge, right?

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So basically the agreement revolves

around a broader collaboration to develop

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the most reliable and high performing

foundation models in the industry.

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So I think this is

really huge news, right?

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So in addition to the Claude to model

and Thropic also offers a cheaper Claude

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instant alternative, which can handle a

range of tasks such as Casual dialogue,

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analyzing text, summarizing information,

and also comprehending documents.

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So to give you guys a little bit

of information on Cloud AI, it's

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basically designed to help users

generate natural language text, such as

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emails, reports, and other documents.

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And then they have a paid plan for

people that use it more frequently.

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And those features have

unlimited access to use it.

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Priority support and custom training data.

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And so we talked about that.

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Let's talk about perplexity.

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So I have been using

perplexity a lot lately too.

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What I like about perplexity is

it gives you like the most current

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information out there on the internet.

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And it also curates where

that information came from.

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So the co founder and chief strategy

officer of perplexity is Johnny Ho.

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And Perplexity focuses on

building AI powered systems for

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ranking and back end systems.

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Let's talk about some of the

significances of some of the updates

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and features in the different platforms.

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So the Claude paid version is

really important because it shows

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that there is a growing demand

for AI powered writing assistance.

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And because of that, this could lead

to more startups developing similar

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tools and competing in the marketplace.

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And as far as perplexity AI, that's

significant because it shows that there

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is an interest in building AI powered

systems for ranking and back end systems.

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And this could lead to more

startups developing similar tools

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and competing in the marketplace.

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Let's talk about some of the differences

between ChatGPT and Cloud and perplexity.

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So ChatGPT, it has some limitations in

the sense where it doesn't get you the

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most current information it dates back

to, I think,: 2021

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it can get you and then it also has a

limitation of: 3000

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you can type into the prompt and then

There is a free plan, which you can use,

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but I prefer to use the paid plan because

you get, faster responses and you also

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have access to use more of the platform.

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And I use it every

single day, all day long.

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And then let's talk about Claude.

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So Claude's a little different.

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It can actually help you with summarizing

content, general research, and also

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creative and collaborative writing.

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Q and A's, coding and more.

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And here's the biggest difference

with Claude versus ChatGPT is

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that it has a window of 100, 000

tokens, whereas ChatGPT, the 3,

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000 words equated to 4, 096 tokens.

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So it allows it to retain long

term contextual information that

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is similar to a human's memory.

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And then with Claude, there

are two versions, there's

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Claude and Claude Instant.

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And so Claude Instant is like the

lighter, less expensive option.

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So Claude's paid plan gets you unlimited

access to use it, as well as priority

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support and custom training data.

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Now let's talk about perplexity.

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So perplexity really focuses

on being transparent and

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being more accurate and safe.

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It can answer questions in real time and

explain search results with references.

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This is the part that I really

like because I can actually

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click on the references.

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I can see

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where the information was curated

from and is it actually relevant?

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Is it accurate?

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And it gives me a little bit more

peace of mind knowing that the

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information is coming from a source

that I would trust or not trust and

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then I know which route to take.

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And so Perplexity, they have a free

plan and they also have a paid plan that

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has integrations with new AI models.

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To summarize, ChatGPT is focused more

on generating text that is hard to

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distinguish from human written text.

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And CLOD is focused on retaining long

term contextual information and helping

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with different tasks pertaining to that.

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And Perplexity really focuses on more

on accuracy and blending conversational

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capabilities with the accuracy

of a well powered search engine.

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Alright, so now this is the part that

you guys have all been waiting for.

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I'm actually going to talk about What

type of prompts that you can use for

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ChatGPT to get certain things done.

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We're going to be going over some prompts

in the marketing category, the writing

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category, the business category, and the

productivity category, because I think

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those are all important things, right?

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So, for example, if you are working on

a social media campaign, you can say,

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generate a list of catchy headlines for

a social media campaign centered around.

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And then in the blank, you'd fill

in what the campaign is about and

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it can generate headlines for you.

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You can even be specific and say, generate

10 catchy headlines or five or 20,

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and it will actually do that for you.

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Then in the marketing

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realm as well, you can actually tell

it to create a script for A video that

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you're creating and you can say, I'm

creating a video for YouTube that is

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going to be around three minutes long.

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Please help me create a

script around blank topic.

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And then you can give a little bit of

feedback of what the topic, entails.

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What are some bullet points that

you're going to talk about and it

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will create the script for you.

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And what's interesting is it

can even tell you like, okay,

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what you should do in the video.

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So that's really, really amazing.

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Now I like to use it also for

planning my podcast episodes.

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So if I want to have a podcast episode

and let's say I'm bringing someone

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on the show, I know a little bit

about their industry and business,

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but I don't know everything.

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And I want to come up with a list

of questions so I can go to chat

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GPT and say Please act as a, so

keyword act as a podcast producer

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and come up with 10 questions that

I can ask my guest on my show.

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This is who they are.

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This is what they do.

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And it's going to do that.

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The other thing is I can tell it

to come up with ideas for podcast

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episodes based on What industry the

podcast is in so if it's like marketing

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I can say help me come up with You

know five podcast episode ideas.

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These are the kind of things that

I normally talk about on my shows.

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I can list them I can say SEO Marketing

strategy I can say AI Whatever it is

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I want and it's gonna come up with

titles and once it comes up with a

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title the next step would be to say

Okay, I like this particular title.

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Now, can you create a detailed outline

for talking points for this episode?

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And it's going to do that.

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And even when it does that, you

can tell it, you can dive deeper.

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So like every step that you take, you

can dive deeper and you can say, expand

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on this section, please expand on this.

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And it's going to do that.

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And there's certain things that

chat GPT is really good at.

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There are certain things that I would

say I'm not that impressed with.

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So it just depends.

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Right.

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But I will say for

podcast production ideas.

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And planning out your podcast

episodes, it is really on the ball.

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Amazing.

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So definitely try it out for that.

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All right.

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Let's suppose that you are going to

start a new business and you want

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to put together a business plan.

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So this is how you can do that.

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, first of all, you can tell chat GPT

outline the key components of a successful

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business plan for a startup and then

it can give you those key components.

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Then you can take that step further

and say, my startup is going to

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be about this type of business.

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We're going to be doing this.

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This is our mission.

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And all of these things and

it can literally help you

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write an entire business plan.

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You can take that business plan and you

can go to investors and can get investing.

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So it can really, really

do a lot of things.

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Now, another thing that you can

do is you can say, so here's a

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prompt I'm going to give you.

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You can say, explain the Pomodoro

technique and how it can be

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applied to improve work efficiency.

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Now another one that you can do is

let's say an example for writing You

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can say create a compelling narrative

for a crowdfunding campaign for an

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innovative clean energy project So that's

just one example Just really depends

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on What it is that you are trying to

work on and what industry it is, right?

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And you can even say for productivity, you

can say describe the Eisenhower matrix and

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how it can be used for prioritizing tasks.

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The other thing I like to use it for

is I like to research different writing

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styles, and I like to say what are some

popular writing styles that are compelling

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and Engaging and popular and it can give

me those writing styles and then I can

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say, write content in that writing style.

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The other thing that you can use Chat

GPT to help you solve So when you're not

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sure how to handle a particular situation,

let's say you have a difficult client.

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Let's say that someone is blowing

you off and you don't know how

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to get back in touch with them.

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You can tell chat GPT what your

situation is and it can help you

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craft an email that you can use or

just speaking points if you're going

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to be having a meeting in person.

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And it's really great

for all of those things.

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Personally, I love using

ChatGPT for research.

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There are things that I'm like, at the

last minute, I don't know the answer to.

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So it's like, Oh, even if it's like,

well, what to do , if your hand,

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, hurts, like, you know, what are, and

then it just can tell you, or you

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can say a home remedy for something.

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And it's going to give

you the information.

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Now.

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I'm going to put a big caveat out there.

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Is ChattGPT always going

to be 100 percent correct?

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Absolutely not.

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So I always say the disclaimer, fact

check, fact check, and fact check.

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And, you know what?

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Like, you still need to put your own...

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Human intelligence into using AI.

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So I always say like whenever you're

using chat GPT, whatever output

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it gives you I don't take that

output and ever use it directly.

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I always Put my own spin on it.

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I modify it I put my own human

intelligence into it because that's what

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it is AI is a tool right but as humans

you still have the intelligence, right?

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Because it's gonna depend on

the prompts that you give it.

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So the better your prompts are The

better output you're going to get, and

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that's just the way it goes right now.

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Another way you can use it for

marketing is you can say, develop a

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pitch for influencer collaboration

to promote a new fashion line, right?

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You can even use it to do research.

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You can say, I am a micro influencer,

and I'm looking for agencies that accept

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micro influencers for brand deals.

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Give me a list of agencies

and it's going to do that.

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And then of course you need to

check if they're still around and

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it's accurate, but it's going to

do all that information for you.

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Then the other thing you can use it

for is you can use it for crafting

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like social media posts, right?

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You can say, I want to write a post

about this narrative or I'm trying to

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tell a story, about this and I want to

share it on LinkedIn, can you improve it?

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And it's going to improve it.

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And the other cool thing I love is you

can even tell it to create social media

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posts with emojis and with hashtags.

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So this way.

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You can actually use it for Instagram.

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There's so much you can do with this.

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I actually helped a client write an

entire book that she put on Amazon.

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So there's so many different things

that you can do with it, but it's really

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knowing how to give it the right prompts

because if your prompts are very generic,

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your output is going to be generic.

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If your prompts are actually more thought

out and very detailed, you're going

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to get a much better output back from

chat GPT and not just from chat GPT.

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This goes for like any

other platform that you use.

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, for AI, if you prefer to use, let's say,

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let's say if you prefer to use perplexity,

even it's all about being clear in

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: 00:19:30

your messaging and what you want.

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: 00:19:32

,

so I hope you guys enjoyed this episode and we will see you guys

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: 00:19:36

next time on mesmerizing marketing.

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: 00:19:38

Share this out with your friends.

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: 00:19:40

And if you enjoyed these AI prompts,

let me know and I might do an

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: 00:19:43

episode on just all AI prompts

and we'll see you guys next time.

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: 00:19:47

Thank you for listening to the

Mesmerizing Marketing Podcast.

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: 00:19:51

If you found this episode valuable,

please subscribe to the show so

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: 00:19:54

you don't ever miss an episode and

also share it with your friends.

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: 00:19:58

Dimple would be so grateful if you

could take a minute to leave a review

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: 00:20:01

and visit the podcast website to

check out all the latest episodes.

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: 00:20:05

At www.mesmerizingmarketingpodcast.com.

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: 00:20:09

That's

www.mesmerizingmarketingpodcast.com.

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: 00:20:14

And follow Dimple on Clubhouse.

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: 00:20:15

Her handle is at Marketing Expert and

also join her mesmerizing marketing club.

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: 00:20:20

Also on Clubhouse for live rooms,

on top marketing strategies for

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: 00:20:25

entrepreneurs and business owners who

want to mesmerize their marketing.